Media Sales Inqb8r has developed a powerful suite of advertising tools for brands wishing to reach a student audience. Inqb8r operates an award-winning addressable advertising service in partnership with Channel 4.
Project 4 is the world’s first manifestation of addressable TV advertising. The project utilises the flexibility and targeting power of the internet and combines it with the powerful world of television advertising.
In particular, Inqb8r prides itself in providing a truly addressable advertising platform, enabling its clients to target young consumers by age, interests, location, coursework and other demographics.
Specifically, Project 4 replaces non-targeted TV commercials (such as luxury cars, pension schemes, nappy adverts) with student targeted creative within the live Channel 4 stream.
‣ The worlds first manifestation of addressable television marketing
‣ More than 33 brands involved to date
‣ All of the top 10 London media agencies have taken part
‣ The world’s first graduate recruitment TV advertising campaign
‣ Daypart restrictions avoided for alcohol and HFSS restricted products
In particular, Inqb8r prides itself in providing a truly addressable advertising platform, enabling its clients to target young consumers by age, interests, location, coursework and other demographics.
Specifically, Project 4 replaces non-targeted TV commercials (such as luxury cars, pension schemes, nappy adverts) with student targeted creative within the live Channel 4 stream.
‣ The worlds first manifestation of addressable television marketing
‣ More than 33 brands involved to date
‣ All of the top 10 London media agencies have taken part
‣ The world’s first graduate recruitment TV advertising campaign
‣ Daypart restrictions avoided for alcohol and HFSS restricted products
Additionally, Inqb8r can produce low-cost copy for advertisers that don't already have a TV campaign. Often involving students in the creative process, Inqb8r create compelling, interactive, and targeted adverts for the youth audience.
production
Inqb8r work on a range of entertainment and educational projects with youth focus in mind. Inqb8r also produce music and live events, from arena work to smaller venues as well as insightful research films and corporate infovids for a wide range of clients.
Inqb8r work on a range of entertainment and educational projects with youth focus in mind. Inqb8r also produce music and live events, from arena work to smaller venues as well as insightful research films and corporate infovids for a wide range of clients.
distribution
Inqb8r has developed unique web streaming technologies, which allows multi-platform distribution of live and on-demand multi-media content in full high definition.
Inqb8r has developed unique web streaming technologies, which allows multi-platform distribution of live and on-demand multi-media content in full high definition.
media sales
Inqb8r has developed a powerful suite of advertising tools for brands wishing to reach a student audience. Inqb8r operates an award-winning addressable advertising service in partnership with Channel 4.
Inqb8r has developed a powerful suite of advertising tools for brands wishing to reach a student audience. Inqb8r operates an award-winning addressable advertising service in partnership with Channel 4.